Most individuals neglect the segment in our population who happen to be what can be described as visually impaired. People tend to group others as either possessing good vision, requiring glasses or contact lenses, or are completely sightless. But there exists another segment of individuals: the visually impaired. What does it mean to be visually impaired?
Visual impairment is loss of vision (to a person) to such an extremity as to be constituted as being a handicap. Such vision loss is a symptom of either congenital, degenerative conditions, trauma, or disease that can’t be corrected by established means, such as wearing glasses, medication, or surgery.
Nevertheless, there are many products available for the visually impaired to aid them with their day-to-day life, like Magnification products for the visually impaired, and screenreaders to help them in surfing the net.
A problem the visually impaired face with bricks-and-mortar shopping is that numerous stores do not consider visual impairment, and thus frequently miss out on extra revenue. For Instance, signs are designed using hard-to-read lettering, store lighting is dim, or the shop is sprawling with items, making it hard for the visually impaired to move about. Assisting the visually impaired supports your business as you include a significant section of society into your customer base.
It is good news that the government of the UK are acknowledging the requirements of the disabled progressively via the The Disability Discrimination Act (DDA).
This entry was posted on Saturday, October 17th, 2009 at 12:00 am and is filed under Best Shopping Resources, Sales Portal. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.