Timbals

Tuesday, December 15th, 2009

Joint Venture Advice - Business Acumen Exerpt Originally by Kevin Lam

One of the fastest ways of building your client base is to search out mutually-beneficial JVs. The key words here are’mutually-beneficial.’ Find marketers and business owners who have already got enormous’responsive’ mailing lists and make them an offer they cannot refuse.

many of us have attempted using this strategy but have failed totally. I’ll tell you why.

The problem with most folks is they are only targeted on what they can get out of the deal. You can never get it if that’s what your focus is on.

When you are attempting to form JVs, focus on the other party and ask,’What do they need? What can I offer them that will be of value to them?’

Sure, you can just offer the other person a piece of the profits if they accept to recommend your product/service to their list, but that is what everyone does! And these days, that isn’t tempting enough. How is your offer unique?

Apply the USP - the’twist.’ Be unique! Create value for them! Make it worth their while. Make them an offer they can not refuse!

When I send out an offer for a collusion JV I simply tell them I would like to promote their product/business/service for them and not be paid for it. Instead of receiving 40% commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is allow me to use their service just once ( considering that they’re an ezine, newsletter or business with a giant opt in list ). I assure them that a unique page will be made and payments will be made straight to the partner.

Think about it!

You’ll be giving the partner further exposure, higher profits and security of their business. In doing so, you also will be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value. Because now, folks will know to come to you for discounts on products and services they need!

With this concept to mind , go out there and seek for some businesses who have already got a big list or some high traffic.

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Original article was written by Kevin Lam from www.TexasSEO.com - Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.

This entry was posted on Tuesday, December 15th, 2009 at 4:07 pm and is filed under Business Success, Management Info, Markets + Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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