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Archive for the 'Public Relations' Category

Friday, May 30th, 2008

The four sins of advertising

Advertising is a very precise science. It finds its bases in many different fields including copywriting, psychology and even math. In recent decades, we have observed a slow but steady beautification of advertising.
For marketing experts this can work. For less savvy advertisers, it is a huge pitfall that draws attention away from the much […]

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